August 2022 Product Reviews Update Coming Soon - Google

Google announced that it is planning to release its fifth version of the product reviews update in the coming weeks along with the helpful content update

Google stated they are releasing another update “in the coming weeks to make it even easier to find high-quality, original reviews.” Google said this is another improvement to the product reviews ranking system that seeks to “make sure you find the most useful information when you’re researching a purchase on the web.”

When is the Roll-out Happening? Google is targeting to roll it out the week of August 29th but the date may vary as its not yet confirmed.

About Update The Google product reviews update seeks to facilitate access content that is above and beyond the templated information you see on the web. Google expressed it will boost these types of product reviews in its search results rankings. This is indirectly acting against lower-quality product reviews having thin content. Moreover, Google is rewarding sites with more insightful review content.

Impact: - Technically, this update should only affect product review content and not all types of content. Google said the initial rollout will be “English-language product reviews.

Key Takeaways- Sites with product review must revisit its content and keep tab on your rankings for any impact - Using detailed content is crucial to rank in Google search results - Opt for content that is unique and better than your peers